As National Breast Cancer Awareness Month, October is a month that’s very special to our team here at CRAFT. CRAFT’s Founder and Head Chef Jaret Blinn lost his mother to her battle with cancer years ago. As a result, during his time as Red Rock Resort’s executive pastry chef, Chef Jaret created and developed “Project Pink,” a Station Casinos effort that donated proceeds from pastry sales to the Southern Nevada affiliate of Susan G. Komen® . The effort was so effective and well received that Station Casinos expanded Chef Jaret’s idea to several areas throughout all of its properties and brought “Project Pink” back year after year as a recurring annual effort.
Chef Jaret is now continuing the tradition he started at Red Rock over six years ago with the first-ever CRAFTgoesPINK effort. Throughout the entire month of October, our pastry case will feature house-made pink pastries, proceeds from the sales of which will be donated to the local Susan G. Komen® chapter. (We’re also encouraging guests to post pictures of their pink pastries using #CRAFTgoesPINK to help raise awareness.)
As a family of chefs, our number one focus and concern has always been on two things: family and community, and there’s no better way to honor Chef Jaret’s mother and strengthen our community than by giving back in the best way we know how—through the power of our pastry case. We’re so excited to CRAFT up some delicious specialty pink pastries for you this month, Las Vegas, and we hope you’ll join us in our collective fight against breast cancer.
If you’d like to pre-order pink pastries, please call us at (702) 728-5828 or email info@CRAFTkitchenlv.com. You can also donate directly to the local Susan G. Komen® chapter here.
