THE BREAD DIFFERENCE: ALL’S WELL THAT BEGINS WELL

At CRAFTkitchen, we take pride in everything we feed our community, but one thing we pay extra special attention to is our bread. We’ve all bitten into a slice of sourdough that, from behind the pastry glass looks so good, but, for some reason, ends up disappointing when it comes to texture and flavor. This, my friends, is a total travesty, because, as we all know, food letdowns are the worst kind of letdowns.

On the flip side of that, we’ve all had that hunk of fresh bread that makes us weak in the knees. So, what’s the difference? What takes bread from a simple slice of substance that’s just there to keep your tuna salad in its place to a piece of holy goodness that we’re absolutely positive was sent down to us directly from the flour Gods above solely to make our lives worth living? Well, we would argue the starter. Just as all’s well that ends well, we believe all’s well that begins well. 

Today, then, we wanted to break down a bit about our starter. We’ll try really hard not to chef-geek out on you, but bear with us while we dabble in some oh-so-sweet science:

A starter is what, quite literally, starts a batch of dough that eventually turns into a big hunk of baked bread. (You “feed” a starter flour to begin making dough.) The humidity and moisture levels in the area where the starter originates make or break your final product. Where the starter comes from, then, makes all the difference. It’s the reason chicago pizza is, well, chicago pizza. It’s the reason the bagels in New Jersey are so damn good, and it’s the reason sourdough from The Bay tastes better than anything you’d get in a land-locked area. You can follow a classic Chicago pizza dough recipe to a T, but, if you start it using a Las Vegas starter, it just won’t taste the same. You follow? Good. 

That’s why we are so school-girl excited (we’re chef-geeking out pretty hard right now) that our starter comes from a company called Central Milling in the oh-so-moist Petaluma, California (just minutes from The Bay). Quite literally, we’re bringing a piece of The Bay home to Las Vegas…and we’re excited to say you’ll be able to taste it in our breads. We’re also feeding our starter Keith’s Best and Artisan Organic Wheat flour, and we plan to bake sourdough, ciabatta and pretzel bread daily. We are so thrilled to share a quality product that we’re oh-so proud of with our community. After all, you can take the starter out of The Bay, but you can’t take The Bay out of the starter. So swing by soon for some warm bread to help you get through this cold weather. 

 

TRUE CRAFTSMANSHIP: A LOOK AT THE ARTIST BEHIND OUR TABLES

As we reflect back on our opening week, we’ve received endless positive feedback from diners and the community in general, and we can’t thank you enough for that. One thing people have really loved (aside from our always-crowd-pleasing Chicken and What? dish) is the interior and overall atmosphere of CRAFTkitchen. We’re so glad to hear this, as we worked so hard on bringing the space the life and making it a warm and welcoming setting for guests. One of our favorite aspects of the interior happens to be our custom-made tables. Today, then, we wanted to share with you a little bit about the CRAFTsman (pun totally intended) behind these beauties. 

We were introduced to Alex Evans, a miracle worker when it comes to all-things wood, through a mutual friend. As soon as we saw Alex’s work, we knew we wanted him to craft our dining tables. He used a mixture of Pine and Douglas Fir (with other similar woods sprinkled in) to create beautiful, unmistakable dark-wood tops for our dining tables and private dining room table, finishing them off with the CRAFTkitchen logo for an added creative touch.

When all was said and done, Alex created 23 table tops and one 12-foot long private dining room table for us. Against the more industrial elements of the restaurant (like our cement flooring and black-and-white color scheme), the dark wood really warms up the space and adds the perfect custom-touch we were looking for.

In the dining room, Alex’s hand-crafted (and massive) table is such a statement piece–and we can’t wait to host families and groups as they celebrate special moments gathered around what truly is such work of art.

There is nothing we love more than supporting and celebrating local artists and their work, and we are so glad we get to come to work everyday knowing that we have created a space that–from the coffee to tables–is for Vegas, by Vegas. You can view more of Alex’s beautiful work on his Instagram Account or email him to request a custom order. 

CRAFTKITCHEN UPDATE: PRIVATE DINING ROOM

We are SO thrilled to share the progress of our Private Dining Room with you all today. Last time we wrote about it, things were looking rather…construction-y. We’re so thrilled, then, to let you know our PDR is in a much more aesthetically appealing (and close to opening) state. We’ve got all of our favorite inspirational (and food-inspired) quotes on the walls – our wall o’ wisdom showcases super smart thoughts from everyone from Julia Child to Michael Jordan; our b-e-a-utiful dining table is in; and lighting (can you say ambiance?) is finally installed as well.

Basically, all we’re missing is the people. But that’s soon to change as we’re so excited to announce we have an opening date of October 28 set. We can’t wait to host celebrations – both large and small – in our private dining room. Whether you want a private space for a business meeting or a warm and welcoming table to gather loved ones around for a holiday celebration, we’d love to have you (and all of your wild friends and family) in our PDR.

You can book online right through our website or call us at (702) 728-5828 to discuss your needs. We truly can not wait to celebrate with you. People like you are why we’ve created CRAFTkitchen, so it really is an honor to think that we’ll be hosting community members’ parties, meetings and get-togethers in our favorite new space. And, speaking of get-togethers, we’ll wrap this one up with one of our favorite Julia Child quotes from our PDR wall: “A party without cake is just a meeting.” Can I get an AMEN to that?